Audience Design: Interacting with Networked Media

Light, A. (2003) Audience Design: Interacting with Networked Media, Interactions special issue on HCI and Mass Communication.

The networking of media raises new challenges, such as how to exploit interactivity independent of platform, how to promote trust in content and how to present material in such a way that communications are personally relevant and socially responsible. This paper explores how audiences for information have changed with the onset of networked media and what design implications this raises in the areas mentioned. Two design policies are suggested, based on the goals of different information providers interviewed as part of a study of perceptions of interaction.