Light, A. Reception Studies informs the Analysis of Future Audiences for Websites, HCI2002 Workshop on Understanding User Experience: Literary Analysis meets HCI
Beliefs about the role of the (mass) communicator and audience have been changing rapidly with the introduction and use of networked media. These beliefs have influenced the behaviour of website producers as they experiment to find commercial models of information provision and offer sustainable forms of interaction with visitors to their sites. This study explored how some large British information providers tackled the challenge of interacting through the Web, their attitude to their audiences and the significance of this in design terms.
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