Thursday, January 7, 2010

The Influence of Context on Users' Responses to Websites

Light, A. (2001) The Influence of Context on Users' Responses to Websites, Proc ISIC/ New Review of Information Behaviour Research, 2001

This paper describes three studies that explore external influences on users’ perceptions of websites. The three studies investigate the effect of the identity of the site's producer, of the site's subject matter and of the user's behaviour with interactive information tools. They show that though perceptions are personal, they are influenced by several contextual factors within the control of designers. The rest of the paper looks at how these perceptions influence users' information-seeking strategies and the implications of these perceptions for site design.

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